Do DMPs Make The Ideal Header Bidding Partner For Publishers?

AdExchanger |

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and co-founder at STAQ. Many publishers work with a wide variety of RTB partners to get as many different demand sources to bid against their inventory as possible. The “waterfall” that manyContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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