DMPs & CDPs Are Not Meant to Replace One Another: Q&A with Umberto Torrielli, SBDS

So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data technology investment, and why he and his partner founded a company to help from start to finish.
ExchangeWire: Why did you create a consultancy focusing on data technology platforms?
Umberto Torrielli: SBDS came from the realisation that there’s a clear skillset gap in the market around helping publishers, marketers, and technology companies […]

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Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.