DMPs & CDPs Are Not Meant to Replace Once Another: Q&A with Umberto Torrielli, SBDS

So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data technology investment, and why he and his partner founded a company to help from start to finish.
ExchangeWire: Why did you create a consultancy focusing on data technology platforms?
Umberto Torrielli: SBDS came from the realisation that there’s a clear skillset gap in the market around helping publishers, marketers, and technology companies […]

The post DMPs & CDPs Are Not Meant to Replace Once Another: Q&A with Umberto Torrielli, SBDS appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.