Disney Streaming Service ESPN Plus Will Cost You $4.99 Per Month


Six months after Walt Disney Co. announced plans to introduce a new over-the-top ESPN streaming service, the media conglomerate has settled on a price point and release window.

During a Tuesday afternoon appearance on CNBC’s “Closing Bell,” Disney Chairman and CEO Bob Iger said the direct-to-consumer offering ESPN Plus would roll out in the spring, in an introduction that will coincide with the reboot of the network’s legacy app. The streaming service will be priced at $4.99 per month, Iger said. The company plans to introduce a Netflix-esque movies-and-entertainment product in late 2019.

In an interview with CNBC’s Julia Boorstin, Iger said ESPN Plus would offer “an array of live [sports] programming that is not available on current channels.” Last August, when Iger first took the wraps off Disney’s plans for the OTT product, the Disney boss indicated that subscribers to the then-unbranded service would have access to some 10,000 live events that could not be seen via ESPN’s linear TV channels.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.