Digital Marketing News Update – 8th March 2011
Ad spend
- Ad selectors will breathe new life into the pre-roll
- Japan adspend decline slows in 2010
- How Well Is Social Media Fitting into the Marketing Mix?
- Google and Yahoo! Still Take More Overall Online Ad Dollars
- Adspend becomes key to price comparison sites’ battle
Other advertising and marketing news
- An Example of Mobile Best Practices by Top brands
- Display Ads Get Lift From Google, Mixpo, MediaMind
- Influence: How to get more from social media
- More are coming to see Facebook as a search player
- IPad IAds: Is It Mobile?
- The best marketing advice I’ve ever received
- New opportunities in display advertising
- 85% of Marketers Going Mobile
- SMS ad format released as smartphone adoption increases
- Odeon launches reward scheme through Facebook Deals
- Brands cautious of iAd despite Apple rate-cut
- Retailers Champion Local, Many Turn to Social Media
- How to extend the life of the banner ad
- 5 daunting digital marketing challenges
- First in-game mobile ad platform unveiled
- Study: Consumers need understanding of data collection
- Ad watchdog ASA clamps down on online ads
- Q&A sites win users, but advertisers are still waiting
- IAB unveils 6 new formats for Web ads
- Ad industry groups launch bid to evaluate digital media
- 9 branded apps that people love
- New display ad units achieve rising stardom
- Advertisers can now reach out when consumers are near
- What’s the best way to measure online viewing?
- Twitter hopes to grow with smaller ad accounts
- Social Media Buzz Can Skyrocket TV Ratings
- General Mills calls £80m Euro media review
- In-Banner Video Sees Slip in View-to-Completion Rates
- Mobile on the move but are brands moving along?
- Vauxhall rejects traditional media for Ampera launch
- Warner Brothers promotes top UK marketer to senior vice-president role
- Apple can’t keep iPad ad data to itself forever
- Unilever names Mathieu senior VP marketing
Agency updates
- Alzheimer’s Research appoints Mindshare Direct
- Ogilvy wins YouTube creative festival with Kevin Spacey ad
- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
- Stolichnaya drops Ogilvy, looks to multimedia future
- MRM London hires Oglivy’s Barker as client services director
- MediaCom promotes Ivan Fernandes to global social media director
- Publicis buys Kitcatt Nohr to merge with Digitas
- Karen Buchanan appointed Publicis London chief executive
- All change in 2010 agency league table
- Why the digital agency will never die
- Neslund’s Got Moxie, Rejoins Publicis To Run Zenith’s Digital Shop
- TomTom in search for digital agency
- WPP raises new media revenue target after 29% profits bounceback
- Starcom P&G chief Gallagher departs to lead OMD Vodafone account
E & M-commerce
- Study: Search, Social Create Interlinked Purchase Path
- Online Shopping Is Entertainment to Teen Girls
- Ecommerce Forecast To Hit $279B By 2015
- UK will lead ecommerce sales in Europe for next five years says Forrester
- Men quicker to embrace mobile shopping while women prefer to get social confirms survey
- Reports find consumers back in the market
- With ecomm set to soar, merchants need social, optimization
Media consumption
- Newspaper ABCes: irrepressible MailOnline soars past 56m
- European digital review: Brits spent most time online in 2010
- Majority of kids ‘have accessed online porn during homework time’
- Games: Not just for the boys anymore
- Social Media Is Not Killing Email
- Consumers Continue Switch to Online Banking
- Data: Top 10 US video sites by viewer engagement
- Data: Top 10 US video sites by viewers
- ITV’s online income up 8% in 2010
- High Satisfaction Rates Support a Bright Future for Tablets
- The State of Social Networking in Western Europe
- Facebook reaches 30m milestone as newspapers face ‘scary’ future
- New York Times paywall to launch imminently
- UK web shopping habits: Men focus on mobile… while women get social
- Half of Brits ‘prefer traditional books to e-books’
- Increasing Digital Exposure for America’s Biggest Spenders: Grandparents
- Half of UK now Facebook users
- Third of grown-ups play with their mobile devices
Research
- Social Media Data Works If Segmented To Key Groups
- GfK Boasts of ‘Excellent’ Year
- SPA gets its Red Nose on
- Government targets UK brands in quest for census data
- Nielsen Reports 6% Climb in 2010 Revenue
- IAB, MMA join to establish standard metrics for mobile
- Cint Relocates London and Barcelona Offices
General industry news
- Rimmel seeks more engagement with website relaunch
- Facebook to sue The Daily Mail over headline controversy
- IAB Members Must Publicly Affirm Privacy Principles
- MTV co-founder John Sykes joins Shazam board
- Mobile Data Revenue To Climb 22% In 2011
- Facebook updates Like button to encourage sharing
- Ofcom claims broadband speeds less than half advertised
- Apple unveils iPad2 and Random House book deal
- Trading Places: this week’s people moves
Source: http://www.eiaa.net