Digital Marketing News Update – 8th Feb 2011
Ad spend
- TV ad spend to rise 7% in first quarter of 2011
- UK search spend up as Google continues to soar
- Social Network Ad Revenues Rising Worldwide
- Trading forecast for 2011: ‘slow and steady’ wins the adspend race
Advertising and marketing news
- YouGov and Adform partner for effectiveness tool
- How are consumers interacting with brands in social media?
- Facebook turns ‘likes’ into ads with ‘Sponsored Stories’
- What comes after “the year of mobile”
- McDonald’s names global brand chief
- LV= appoints former O2 marketer Keers
- Survey: Almost Half Of Mobile App Users Click Ads By Mistake
- Why Social Media Success Will Not Be In A Silo
- What Makes Facebook Fan Pages Successful?
- Steve Madden Sees Mobile Web as Value-Add
- Google team to help marketers reach U.S. Hispanics
- Case Study: Inception ‘falling wall’ ad gets 22% dwell rate
- 5 hot digital marketing trends
- Honda Jazz ad jumps from TV to smartphone
- Figuring Out the Best Fit for Online Video
- Consumers Expect Mobile Ads to Inform
- “All marketing will become direct marketing”, says report
- Starbucks, Mazda and Argos sign up for Facebook Deals
- Honda launches TV ad to interact with iPhone app
- Eurostar launches social media campaign
- Social media is key to Super Bowl ad strategies
- The risks of highly visible social marketing
- Mobile ad network Velti raises $150m
- ANA, MMA: 88% Plan To Use Mobile This Year
- Where Are Social Media Marketers Seeing the Most Success?
- Facebook signs Mazda as first advertiser in high-value Deals trial
- Brands need to be wary of going too far with Facebook Deals
- The death of the brand website?
- 8 reasons marketers can’t trust Facebook
- 85% of Inc 500 Say Social Media Will be “Very” or “Somewhat” Important to Their Marketing or Business Strategy
- Marketers Struggle to Measure Integrated Search and Display Programs
- Arla Foods aims to boost group profile by targeting kids
- Top tips: 10 digital marketing predictions for 2011
- Unilever chief Keith Weed: ‘Measuring social media is a big issue for us’
- 6 mobile campaigns that put traditional sites to shame
- Study: Women Show Strong Personal Renewal Bent
- What Obstacles Are Preventing Greater Digital Investments?
- Dads Say Ads Don’t Speak to Them
- Web video ads are a rich field for brands, studies find
- Mobile is now an integral element in ad campaigns
- The Daily gives marketers interactive presence
Agency updates
- OMD scoops £70m Levi’s consolidated global media account
- WPP to take controlling stake in Ogilvy South Africa
- WPP to launch holding group Tenth Avenue
- MPG creates E! Entertainment Facebook campaign
- Aegis acquires South African agency to bulk up iProspect
- Wieden+Kennedy Amsterdam adds seven creatives
- Digital ad agencies step up search for talent
- Aegis Buys Web Behaviour Agency
- TNS Appoints Global Marketing Director from Microsoft
- Andrew Walmsley on Digital: The new agency model
- Adam & Eve scoops £25m Halifax ad account
- McCann restructures in Europe and London
- OgilvyOne wins Drinkaware integrated brief
- Mindshare rejigs EMEA management
- Starcom MediaVest Expands Rentrak Deal
- Mindshare Partners for European JV
E & M-commerce
- Kindle book sales overtake paperbacks on Amazon
- Retail receives welcome boost in Top 100 Online Brands figures
- 98% of music singles tracks now bought online
- British holiday-planners ‘drowning in sea of online research’
- Amazon posts 8% rise in Q4 profits
- Can the January sales boom last?
- Brits behind a third of all European online shopping: report
- Report: Amazon prepping video-streaming service
- E-commerce site Newegg.com taps new ad partners
- Retailers sign up for charity online shopping app
- Consumers Eager for Mobile Shopping Adoption
- EBay offers fashion-focused iPhone app
Media consumption
- Newspaper ABCes: MailOnline seals year at the top with record 54m
- How long can News International hide its ABCe figures?
- Consumers embracing digital technology on the high street
- Generation 62.0: Digital planning for an aging population
- Thousands download the i app, says Indy’s digital chief
- Mail Online holds top online paper slot with 53.9m UK readers
- Home insurance to see a surge in online searches
- Mobile Banking To Reach 50 Million In 2015
- Location-based services “valuable” to 99% of U.S. users
- Android overtakes Symbian to become most popular mobile platform
- Study: 1-In-4 Apps Used Just Once
- UK Internet population: Now more Silver Surfers than youngsters use web
- 97% of over 11s ‘have their own mobile phone’
- Online Viewers Decrease TV Time, Up Video Watching
Research
- Harris Replaces Salvoni in UK ‘Shake-Up’
- Kantar Buys German Online Measurement Firm
- Client Board and New CIO for Millward Brown
- Five on Shortlist for Australian IAB
- Harris Figures Show Gradual Improvement
- Callcredit Boosts Analytics with Latitude Buy
- GfK Names MDs for Innovation and Brand & Comms
- Carrigan Elected as IAB Chairman
General industry news
- Trading Places: This week’s people moves
- Facebook to launch own-brand mobile with HTC- report
- LinkedIn v’s Facebook: is it good v evil?
- Steve Madden Sees Mobile Web as Value-Add
- Is Google wise to dismiss any threat from Facebook?
- Qwiki To Connect Facebook, LinkedIn To Personal Info
- Social media: Is Quora the new Twitter?
- iPhones to replace credit cards? Apple could let users pay with handsets
- ConAgra’s online cooking school targets busy moms
- What’s in store for online video in 2011
- How Much Is One Googler and Facebooker Worth?
- Razorfish: Facebook, Twitter Don’t Make Customers Feel Valued
- Facebook gives Brits local offers as ‘Deals’ launches in UK
- O2 and Virgin Media big winners at broadband awards
- Social media: What lies ahead?
- BT claims highest broadband market share for eight years
Source: http://www.eiaa.net