Digital Marketing News Update – 29th March 2011
Ad spend
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
- Mobile to drive digital marketing spend
- Total Auto Ad Spend To Grow 6.4%
- TV Ad Spending Led The Rising Tide Last Year
- Local Online Ads To Hit $42 Billion By ’15, Digital Dominates Future
- Top 100 online advertisers: Brands rein in online display adspend
- Mobile ad spend grows 116% to hit £83m
- Ad spend growth to slow to 2.9% in 2011
- Online ad spend increased 10.9% in 2010
Other advertising and marketing news
- A surprising way to win with social
- Google DoubleClick Integrates Real-Time Bidding For In-Stream Video
- Tourism Ireland Launches Facebook Game
- Cannes Lions, YouTube launch ‘Good work’ initiative for non-profits
- Shelter appoints campaign director
- EU cookie regulation blow to targeted marketing
- Android provides half of US mobile ad impressions
- When outdoor and online ads collide
- Toyota GB marketing director John Thomson to leave following reshuffle
- What could the Big Society mean for brands?
- The internet’s most annoying campaigns
- Mobile Travel Planners Offer Marketers Growing Target
- PR Pros Use Social Media More Effectively
- Integrating digital marketing: European study shows Brits prefer multi-channel campaigns
- Study: Most Facebookers wouldn’t share identity with marketers
- P&G launches first UK campaign promoting corporate brand
- Facebook to charge brands for Deals tool
- The new middle class: 6 people marketers need to know
- How to harness the marketing power of humor
- Discover what 2011 holds for video advertising
- Boost brand profile with new targeting technology
- Biggest brands: Top 100 online advertisers 2011
- Expert Opinion: What you can’t learn from clicks
- Video alone can’t make long-form social content work
- Social Media Means More Than Social Channels
- Videobox platform turns display into video
- What Will Online News Paywalls Mean for Advertisers?
- Andrew Langhoff, Wall Street Journal Europe
- Andrew Walmsley on Digital: Mobile’s game-changer
- Social media: the ownership battle between marketing, PR and customer relations
- The best way to build digital relationships
- Five ways to use online insights in your marketing strategy
- Case Study: How BlackBerry Used Online Video to Engage Young Men
- 4 views on the state of online advertising
- Brands must prepare for the web-connected TV explosion
Agency updates
- MediaCom wins consolidated £92m DFS media business
- Starcom MediaVest appoints Kittridge to global client role
- Bmi consolidates media business into MPG Media Contacts
- Burger King hunts agency after Crispin Porter split
- MPG Media Contacts invests in strategy team
- Microsoft Splits Media Operating System Between SMG, Incumbent UM
- Aegis Prudently Eyes Possible Acquisitions
- Vattenfall picks DDB and IUM for European task
- DDB, Dentsu and W&K commended at Adfest 2011
- WPP and Publicis swoop on Asian agencies
- Nestlé appoints G2 to handle Carnation digital account
- Top UK agencies ranked by social media influence
- LinkedIn has big membership, now must keep it engaged
- Jamie Pearson leaves Starcom MediaVest
- Budget 2011 paves way for Sorrell’s WPP to return to UK
- Agencies line up for global Pernod Ricard task
- Money is moving away from paid advertising, says Publicis’ Pinder
- MPG picks up £2m Nando’s media task
- LBi wins global digital status on Peroni and Grolsch beers
- Top UK agencies ranked by social media influence
- WPP’s Quisma set to launch in UK/US
E & M-commerce
- Over half of business travelers book hotels using mobile technology
- Shoppers thwarted by retail websites and keen on price checking in-store
- Online clothing sales soar 34% in February
- Brits spend £10bn online during January and February
- M-commerce shows rapid growth
- Brits are Europe’s biggest online shopaholics- comScore
- Mobiles to become tickets? 1 in 8 to use mobile ticketing by 2015
- How women drive e-commerce
- Consumers see online shopping as ‘greener alternative to high street’
- Blacks bases growth on ecommerce ambitions
Media consumption
- Social media is the strength of NY Times not weakness as paywall unveiled
- Social media by demographic: Who likes what?
- On Twitter, misery loves company
- Days of Double-Digit Growth in Social Network Users Are Over
- Study: Social Access Key To Smartphone Happiness
- Online population up 15% in Latin America
- Android ‘will trump iPhone sales 2 to 1’
- Is the paywall debate swinging in News Int’s direction?
- Larger Smartphone Screens Grow Share: NPD
- New UK multiscreen whitepaper 2011
- A Look at the True Twitter Audience
- Internet Users Rally Around Causes
- When and why are mobile Internet users searching?
- Facebook revealed as most searched-for brand in 2010
- Top 10 most searched for brands of 2010: Facebook, YouTube and eBay top list
- It’s good to talk? Brits prefer surfing to speaking on their mobiles
- FT website to match pink paper
- Which Came First – The Mobile Site or the Mobile Customer
- Mobile internet ABC1 audience to hit 13.5m in 2012
- Media Content Drives Tablet Purchase Intent
Research
- How to cut corners without cutting ad data value
- Special report on market research: A social insight
- Social Media Trackers Merge
- P&G Research Boss Sees Surveys in Retreat
- Nielsen ‘Sues comScore’ Over Web Measures
- Research Now Names MDs in UK and AsiaPac
General industry news
- COI to be replaced by Government Communications Centre
- Internet Week Europe 2011: ‘Engaging the broader European community in one glorious mashup’
- Twitter at five: the rise of the tweet
- Surfing Sideways: Why Social Sharing Has Changed The Homepage
- Facebook snaps up Snaptu for £43m
- Google and Vodafone top global and UK brand lists
- IAB unveils robust agenda for Digital Video Marketplace — Kiefer Sutherland to headline
- Virgin Media recruits director of mobile
- Ofcom to launch 4G auction in 2012
- Facebook’s Diversification Drives Continued Growth
- Streetview and data protection: France fines Google for privacy breach
Source: http://www.eiaa.net