Digital disrupters twice more profitable: CA Tech survey

The phrase ‘digital transformation’ is being bandied about as the framework for a future of improved productivity and lower cost, and a recent CA Technologies study puts the business effects into perspective: Digital disrupters have seen up to two times more revenue and profit than mainstream companies.

Via DNA

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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