Digital Ad Revenue Sets New Quarterly Record, IAB Says


Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector’s highest quarterly spending on record, beating the previous high set during the same quarter last year, the Interactive Advertising Bureau said Thursday.

“These landmark figures confirm marketers’ confidence in using digital to reach consumers,” Randall Rothenberg, President and CEO, IAB, said in a statement.

The news might not come as a surprise to many. Back in October, the IAB reported that for the first half of 2015, digital advertising revenue hit a record high of $27.5 billion. The fastest growing segment was mobile, where revenue climbed 54% to $8.2 billion during the first half of 2015.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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