Digiday Research: Publishers’ online stores lack personalization

Publishers are increasingly turning to commerce as an additional revenue stream beyond advertising and charging for their content. But as they ramp up those efforts, many are yet to implement some key tactics that are now table stakes for e-Commerce companies.

One such area is personalization. Publishers are growing increasingly comfortable with the idea of personalizing their websites and content after a period of uncertainty. Fifty-six percent of publishers in a previous Digiday survey said personalizing their content to readers’ interests was a high priority.

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The post Digiday Research: Publishers’ online stores lack personalization appeared first on Digiday.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.