Digiday Research: Publishers’ online stores lack personalization
Publishers are increasingly turning to commerce as an additional revenue stream beyond advertising and charging for their content. But as they ramp up those efforts, many are yet to implement some key tactics that are now table stakes for e-Commerce companies.
One such area is personalization. Publishers are growing increasingly comfortable with the idea of personalizing their websites and content after a period of uncertainty. Fifty-six percent of publishers in a previous Digiday survey said personalizing their content to readers’ interests was a high priority.
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