Digiday Research: Online advertising faces consumer pushback

Online advertising is dealing with its fair share of challenges: fraud, viewability concerns, user experience problems, measurement issues, the rise of ad-blocking. The list continues.

But as consumers become increasingly aware of how their data is being collected and used by advertising companies, the industry could have a bigger challenge to contend with: consumer pushback.

This article is behind the Digiday+ paywall.

The post Digiday Research: Online advertising faces consumer pushback appeared first on Digiday.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.