Did Real-Time Marketing Jump the Shark at the Oscars?
There’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano.
Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.
by Copenhagen INK · Published 03/12/2014