Did Real-Time Marketing Jump the Shark at the Oscars?

scheduleThere’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano.
Via digiday,com

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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