DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution
New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, announced an important integration partnership that benefits clients who use both Marin Software’s platform and DG MediaMind’s Channel Connect: SEM solution. Channel Connect is designed to pass data back and forth between specific channel providers for campaign analysis purposes. Channel Connect: SEM provides a seamless, discrepancy-free integration between the Marin and MediaMind platforms.
Maintaining separate conversion tags for display and search platforms creates the potential for data discrepancies. The integration of two best-in-breed platforms results in zero discrepancies and a seamless, easy set-up process in a win-win solution for fast deployment of campaigns. The improved integration eliminates discrepancies by only using DG MediaMind’s conversion data and settings.
“We are glad to see two leading tech companies like DG and Marin cooperating to this extent,” said Marc Panic, COO GroupM Interaction EMEA. “Anything done to help consolidate the management of various tactical efforts helps agencies of all sorts to better and more strategically serve their clients.”
“Our goal is to make campaigns less complex so that forward thinking agencies and advertisers can accomplish more within their digital campaigns,” said Ricky Liversidge, CMO of DG. “Integrating our platform with Marin Software’s solution is an example of the value created for advertisers when technology partners are willing to cooperate and share data.”
“With the improved Marin/DG MediaMind integration, discrepancies are a thing of the past,” noted Matt Ackley, Marin’s CMO. “Now the simplified conversion and attribution settings will save time and help create more accurate data for campaign planners and buyers to optimize campaigns.”
The integrated solution eliminates the need to deploy and maintain duplicate conversion tags, which simplifies the campaign set-up and maintenance processes. Clients can now get campaigns up and running faster by eliminating the need to QA separate piggybacked conversion tags.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.
Marin provides a leading Revenue Acquisition Management platform used by advertisers and agencies to manage more than $4 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns in more than 160 countries. For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.