Dentsu merges gyro with B2B media agency Band Interprise

Band Interprise – the B2B agency in APAC offering end-to-end marketing solutions and specialising in the technology, finance, manufacturing, pharma and automotive sectors, as well as its partner agency Interprise Australia, have joined forces with Dentsu Aegis Network’s global business-to-business (B2B) agency, gyro, to create a powerful, new full-service B2B agency servicing APAC, the Middle East and Africa.

Globally, gyro is 700 creative minds spread across 16 offices and five continents, and is the only B2B agency that offers the total integration of creative, media, data, channel marketing, sales enablement and technology solutions for B2B marketers. gyro was acquired by Dentsu Aegis Network in July 2016, while Band Interprise, which has 14 years’ experience in APAC, was acquired in December 2015.

Nick Waters, CEO of Dentsu Aegis Network APAC, said, “Consolidating our B2B agency brands is an intergrated approach to creating a unique offering. Our strategy is to build key specialisms within our network to collaborate and activate the power of the network, ensuring we are well-placed to succeed in today’s fast-paced digital economy.”

Christoph Becker, Global CEO and COO of gyro, said: “gyro is uniquely positioned to bring together content and context, as well as precision and feeling, to ignite business minds and hearts with humanly relevant ideas. Combined with the strength of Dentsu Aegis Network, the strongest agency network in the region, gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic business-to-business space. There is no other agency in the region, or the world, capable of offering this combined power and value.”

Kieran Vye, Managing Director of gyro APAC, said, “This is a very exciting development for our clients across APAC, the Middle East and Africa who can now tap into the B2B specialists across the globe, as well as the full resources of Dentsu Aegis Network, providing best-in-class marketing services and solutions to business leaders.”

The post Dentsu merges gyro with B2B media agency Band Interprise appeared first on Digital Market Asia.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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