Dentsu Aegis Network acquires majority share in Flexmedia

Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands – global performance marketing agency iProspect – the agency will be known as Flexmedia iProspect. The acquisition will significantly scale iProspect’s digital credentials to become the largest performance marketing agency in Thailand and strengthen the already significant Dentsu Aegis Network business locally.

Founded in 2005, the digital agency led by Ms. Nathamon Kongthananon – Chief Executive Officer, Mr. Komjak Kamthornpasinee – Chief Marketing Officer and Mr. Pichit Chearjaraswongs – Chief Technology Officer has grown to a team of 33 strong marketing professionals currently servicing international and local brands such as Sumsung, Sansiri, and Siam Commercial Bank.

Ms. Nathamon will continue as CEO of Flexmedia iProspect, reporting to Amornsak Sakpuaram CEO Dentsu Aegis Network Thailand.

Dick van Motman, CEO Dentsu Aegis Network Southeast Asia, said, “Over the last five years, admittedly starting from a very low base, the estimated number of Internet users in Thailand has increased sixfold. The country continues to rank among the top 30 economies worldwide and second among emerging economies of East Asia on the ease of doing business. The combination of iProspect and Flexmedia in Thailand will allow us to bring best-in-class performance marketing, data and analytics to our clients, thus adding to a strong, dynamic network in a robust market like Thailand.”

Ruth Stubbs, CEO iProspect Asia Pacific, said, “With the improved scale and diversity of product and skillset, a combined Flexmedia/iProspect offering will allow iProspect to not only better manage global and local clients, but also to provide true leadership in performance marketing. Flexmedia offers us a seasoned team that can represent the iProspect brand to create relevance in the emerging Thai digital landscape.”

“We are thrilled to join the iProspect and Dentsu Aegis Network family. This new partnership will strengthen and grow the company and I look forward to harnessing the global skills and resources to deliver great work for our clients,” Ms. Nathamon Kongthananon CEO Flexmedia said.

The iProspect business in Thailand, led by acting Managing Director Preeda Silpa-archa, has grown its client list across the market to include top 100 companies such as AIS, L’Oreal and Microsoft, and boasts a 14-people strong team offering performance marketing including paid and natural search, performance display, conversion optimisation, mobile marketing, and web analytics.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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