Dentsu Aegis Network acquires Darwin Marketing in China

Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant scale in search and performance marketing products and services under the single entity of iProspect China.

Darwin was founded in 2006 and has grown to over 80 people. TR Harrington (key founder) will remain with the business as a consultant and Kenneth Cheung currently Darwin’s VP Operations, will join the iProspect China management team alongside Atlas Ye, General Manager iProspect Shanghai, and Jose Campon, General Manager iProspect Beijing and Head of International Business.

This acquisition will see 150 search and performance specialists come together to further strengthen the operation in China.

Nick Waters CEO Dentsu Aegis Network Asia Pacific said, “Acquiring Darwin continues our strategy of investing in faster growing segments and regions. iProspect is the world’s leading performance media agency and this integration will provide greater scale in China enabling it to more rapidly capture the opportunities available. We are looking forward to this new combined force generating accelerated growth in this sector.”

Ruth Stubbs CEO iProspect Asia Pacific said, “To win in the search and performance space today, we need scale and skill. We have the opportunity with Darwin to reinforce iProspect and further diversify our performance expertise in China. Acquiring a business with the credentials and integrated performance marketing capability of Darwin is a rare opportunity and we look forward to working with the team to grow the business.”

“Joining iProspect is a fantastic opportunity to become part of a global, highly successful group. The company has evolved and we’ve grown significantly since we founded it in 2006. I look forward to seeing how this added scale will bring new clients and products to the business, and diversify the talent to drive further success,” said TR Harrington, Founder, Darwin Marketing.

The post Dentsu Aegis Network acquires Darwin Marketing in China appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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