Dentsu Aegis Network acquires Darwin Marketing in China
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant scale in search and performance marketing products and services under the single entity of iProspect China.
Darwin was founded in 2006 and has grown to over 80 people. TR Harrington (key founder) will remain with the business as a consultant and Kenneth Cheung currently Darwin’s VP Operations, will join the iProspect China management team alongside Atlas Ye, General Manager iProspect Shanghai, and Jose Campon, General Manager iProspect Beijing and Head of International Business.
This acquisition will see 150 search and performance specialists come together to further strengthen the operation in China.
Nick Waters CEO Dentsu Aegis Network Asia Pacific said, “Acquiring Darwin continues our strategy of investing in faster growing segments and regions. iProspect is the world’s leading performance media agency and this integration will provide greater scale in China enabling it to more rapidly capture the opportunities available. We are looking forward to this new combined force generating accelerated growth in this sector.”
Ruth Stubbs CEO iProspect Asia Pacific said, “To win in the search and performance space today, we need scale and skill. We have the opportunity with Darwin to reinforce iProspect and further diversify our performance expertise in China. Acquiring a business with the credentials and integrated performance marketing capability of Darwin is a rare opportunity and we look forward to working with the team to grow the business.”
“Joining iProspect is a fantastic opportunity to become part of a global, highly successful group. The company has evolved and we’ve grown significantly since we founded it in 2006. I look forward to seeing how this added scale will bring new clients and products to the business, and diversify the talent to drive further success,” said TR Harrington, Founder, Darwin Marketing.
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