Decoding the state of programmatic in APAC

The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on growing the ways to utilise programmatic most effectively.

To understand the state of and what lies ahead for programmatic in Asia Pacific, Digital Market Asia and Sociomantic Labs have joined hands to take a closer look at the trends that are shaping up the programmatic side of the business.

Industry thought leaders and stakeholders are invited to participate in a region wide survey that aims to understand ground realities, and what the future holds for programmatic. Analysis of the survey results contribute to a report that identifies programmatic trends in APAC and its implications on the industry.

Participants of the survey will be sent a complimentary copy of the full report in early 2016.

DMA invites its readers to be part of this survey and contribute to the report. The survey can be accessed by clicking here.

The post Decoding the state of programmatic in APAC appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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