Data: Still An Albatross For CMOs?

Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it entirely). That was a core theme at The Economist’s Big Rethink conference in New York City Thursday, where marketers gathered for a day of discussion at the Time Warner Center.Continue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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