Video clips have been singled out as one of the most popular form of online content consumption for a while now. Many companies have pointed out that short format videos, with the right kind of ad formats between the video, have even led to users viewing ads instead of skipping or opting out of the video.
A study by Global Web Index indicates that by the end of 2013, 77 per cent of internet users said they had consumed online videos – a figure which corresponds to more than 1.152 billion people (up from 711 million back in early 2011).
PCs still remain the biggest device for this behaviour in terms of overall audience size, but it’s significant that 626 million people are watching video clips through a mobile device. This has recorded a 30 per cent rise in numbers over the last year alone, reflecting the still growing importance of mobiles as a content consumption device.