Data pick of the day: 24% teens investigate products via mobile

Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience being slightly less inclined than other groups to buy products online.

Significantly, though, teens have a small lead for microblogs, Q&A sites and mobile apps; this indicates the relative importance of these platforms for younger internet users as well as reflecting their general enthusiasm for newer online channels/services.

GWI 24 of teens investigating products via mobile apps and services

Via Digital Market Asia Mobile

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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