Data Fragmentation Is the Biggest Challenge: Q&A with Tijs van Santen, Impact Radius
strong>The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources, and is fragmented within various systems, how can a marketer properly use that data to make the best decisions for their campaigns? Tijs van Santen (pictured below), CRO, Impact Radius, talks about the importance of clean data, goal alignment, and the challenges that martech companies face around attribution.
ExchangeWire: Who is Impact Radius and what problems do you solve for advertisers […]
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