Current Marketing Attribution Technology ‘Verging on Useless’, Say Digital Marketers – Survey

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick in the UK. Unreliable or false attribution leaves almost 90% of marketers afraid to […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.