Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch





Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play.

London – UK digital advertising technology company, Crimtan (www.crimtan.com), has become one of the early closed beta stage partners to integrate with the BidSwitch, the new RTB integration solution from real-time technology pioneer, IPONWEB. This partnership will give Crimtan RTB access to dozens of new international inventory sources.

The BidSwitch offers significant benefits to marketers by operating as an infrastructure-level “switch” that allows disparate parties to connect with each other for the purpose of trading media via RTB. The BidSwitch facilitates both supply and demand parties in transparently accessing and discovering partners via a single, central integration. When companies in the digital advertising industry integrate with different demand, supply and ancillary services they experience a bottleneck that has been created by the recent growth and diversity within the industry. The BidSwitch allows marketers to overcome this challenge, while continuing to accelerate further trading growth.

Commenting on the integration, Crimtan’s Chief Technology Officer, Yuri Staroselskiy, said: “Having rolled out our own RTB bidder earlier this year, Crimtan saw the opportunity to partner with new technology that provides simple, flexible, cost effective access to multiple, international inventory sources. IPONWEB’s BidSwitch allows us to avoid many of the complications that arise when you have many exchanges operating in parallel.”

The integration will be used to access inventory for Crimtan campaigns run in the UK, Ireland, across the CEE and Russia.

When asked about the benefits of the partnership for Crimtan, Shane Shevlin at IPONWEB said: “Access to dozens of new supply side platforms via a single BidSwitch integration will enable Crimtan to instantly scale their trading activity and discover important new sources of quality media inventory without the typical opportunity costs associated with the sequential integration approach.”

www.crimtan.com


Via Ad Operations Online

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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