Could Comcast’s FreeWheel Video Buy Send Amazon Shopping?

The repercussions of cable heavyweight Comcast’s planned acquisitions of Time Warner Cable and video ad-serving platform FreeWheel are still unknown. One of the biggest questions for ad industry insiders is the extent to which the preexisting relationship between Amazon and FreeWheel, announced in early February, will continue. Although neither Amazon nor FreeWheel have confirmed whether […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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