Cookieless Targeting: Not Shooting Blind, but Shooting Smart

In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that it shouldn’t necessarily be something to fear; cookie-less targeting can be the next evolution.
Ad tech has had a rocky summer. One year after GDPR came into effect in the UK, the Information Commissioner’s Office (ICO) has put the ad tech industry on notice, deeming that it appears ‘immature’ in its understanding of data protection requirements […]

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Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.