Conde Nast Teams Up With Amazon to Streamline Subscription Process


Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies said on Tuesday.

The program, called “All Access,” is meant to simplify the subscription process by sending potential subscribers from the magazines’ websites to Amazon.com, where they log in to their Amazon accounts in order to subscribe.

Amazon will handle the transactions and provide readers with immediate access to magazine content on Kindle Fire, iPad, Android tablets and phones. Conde Nast will continue to handle the delivery of print orders through the Postal Service, the company said.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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