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ComScore CEO 'Disappointed' With VCE Performance | Copenhagen INK

ComScore CEO ‘Disappointed’ With VCE Performance

AdExchanger |

ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting from the Nasdaq this month. But CEO Gian Fulgoni also expressed disappointment with the performance of comScore’s digital ad measurement tool, Validated Campaign Essentials (vCE), during a corporate update on Friday. ThoughContinue reading »

The post ComScore CEO ‘Disappointed’ With VCE Performance appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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