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Comcast to include Netflix subscriptions in its cable packages | Copenhagen INK

Comcast to include Netflix subscriptions in its cable packages


Comcast will add Netflix to subscription packages across the country, giving the world’s largest streaming platform another way to boost its viewer base in the U.S., its biggest market.

Customers, who can already watch Netflix series such as “House of Cards” or “Stranger Things” using the Comcast X1 cable box, will now be able to pay for it directly through a Comcast bundle, the two companies said Thursday in an emailed statement.

The cable giant once viewed Netflix as a problem for the cable platform, but the Philadelphia-based Comcast has since embraced the streaming service as a way to retain customers. Almost half of all people with an X1 box use Netflix, Philadelphia-based Comcast said.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.