CNN International Commercial hires Director of Content Sales & Partnerships

CNN International Commercial has appointed Kimmy Ho as Director, Content Sales & Partnerships, North Asia. Based in Hong Kong, Ms Ho is responsible for increasing content and services available for CNN’s North Asian affiliates and partners. She will work with existing partners and new TV and digital publishers across the region to license CNN’s premium content and provide access to reporting, consultancy and training. She will also optimise opportunities to launch CNN-branded linear and digital partnerships with local players which will help strengthen CNN’s presence in North Asia. Ms Ho reports to David Collet, Senior Director, Content Sales & Partnerships, ‎CNN International.

CNN is currently ramping up its global digital expansion through investment in mobile and off-platform programming units.

“CNN is more relevant today than ever as we continue to expand our award-winning content across all platforms. We are pleased to have someone of Kimmy’s caliber join our content sales team as she brings in an incredible wealth of knowledge and experience from the media industry and will play a key role in strengthening our growing affiliate partner base across North Asia,” said Mr Collet.

Ms Ho joins CNN International from Thomson Reuters, where she held the position of Head of Sales, North Asia, and managed businesses across China, Hong Kong, Taiwan and Korea.

The post CNN International Commercial hires Director of Content Sales & Partnerships appeared first on Digital Media Marketing News.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.