Cloudflare to Speed Up Millions of Websites, Automatically and for Free

New technology can help browsers make the Internet 30% faster

SAN FRANCISCO–(BUSINESS WIRE)–Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping to build a better Internet, today announced it’s the first to implement server support at scale for Early Hints, a new Internet standard that can help speed up websites on its network by 30% or more for free. By working with prominent browsers, Cloudflare will save Internet users time and create faster, more seamless experiences for businesses and their users.

Everyone should have access to the fastest, most reliable Internet possible and we have built our global network to deliver exactly that,” said Matthew Prince, co-founder and CEO of Cloudflare. “Now we’re taking it a step further and working together with leading browsers like Google Chrome to speed up millions of your favorite websites and applications, completely for free.”

Today when you visit a website, browsers cannot load it for you until they receive instructions from a server about all of the different elements, like images and text, that need to be displayed. Now Cloudflare is working directly with browsers to save an extra step, and time, for websites to load. Cloudflare will provide early hints to browsers to let them know to start loading critical webpage elements before the server even completes the processing time to load the page. This reduces the time between someone typing in a website URL and that website completing loading. What’s more, Cloudflare is able to do this, without requiring any additional action from the server, due to a combination of the scale and speed of its global network and its use of machine learning.

Entrepreneurs know that first impressions matter. Shopify’s own data shows that on average, when a store improves the speed of the first page in the buyer journey by 10%, there is a 7% increase in conversion,” said Colin Bendell, Director Performance Engineering at Shopify. “We see great promise with Early Hints as another tool to help improve the performance and experience for all merchants and customers.”

To learn more about Early Hints, please check out the resources below or sign up for the beta here.

About Cloudflare

Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Cloudflare’s suite of products protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures 2018 list and ranked among the World’s Most Innovative Companies by Fast Company in 2019. Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, D.C., Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney, and Tokyo.

© 2021 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and other Cloudflare marks are trademarks and/or registered trademarks of Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names referenced herein may be trademarks of their respective owners.

Contacts

Daniella Vallurupalli

press@cloudflare.com

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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