E-shopping

E-shopping is huge World-wide, but I still haven’t seen an e-shop that really provides you with the same feel of shopping as you get in real life… For a long time it has been possible to do 360 degrees spin-arounds of products etc. But today I saw two new great ways of presenting and selling your products – so if you want to be inspired, have a look at these two examples:

This H&M mini-site presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click. The intteresting part is however the collection connection with Facebook. You can actually comment each single outfit on the social network just like you do with your friends’ photos – a very simple feature, that taps into how the target group consumes media…

The other example is from Japan. Hoop is a multi-brand online store that is trying to replicate digitally the gestures of offline shopping. You browse the racks like you would do in brick & mortar store, and when you decide to purchase something you simply drag and drop it from one rack to another.

Two great interactive ways of presenting and selling your products…

 Seen on Adverblog

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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