Clorox Builds Its DTC Playbook

When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to gain share in the health and wellness category. Nutranext already owned ecommerce health brands, like vitamin manufacturer Stop Aging Now, so the company also became a direct-to-consumer (DTC) test bed for Clorox. Nutranext even has its own group with top execs fromContinue reading »

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