Clever use of communities in promoting Battlefield 1943

 

Seen at adverblog.com: Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly with new tools and ideas. The latest example is related to the release of Battlefield 1943. EA has just announced a worldwide community challenge that, when achieved, will reward players by unlocking a fourth map called Coral Sea. 

The WWII Coral Sea map will be unlocked when the multiplayer community achieves 43M kills on Xbox Live and the same number on PlayStation Network. Players will be able to track the progress of their respective console communities at www.battlefield.com/1943.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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