Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with a 30-minute sit-down in Mr. Hogan’s office led to numerous meetings with clients over the years and, now, a job.
Clear Channel Media and Entertainment has named Mr. Spengler president of content marketing and revenue strategy, a position new to the media giant’s radio and live events division.
Mr. Spengler, who was most recently CEO of IPG ‘ Global division, will spend time with Clear Channel’s research and analytics team to determine how it can make Clear Channel’s properties — which span 840 radio stations, digital streaming service iHeartRadio and live-music concerts — more attractive to advertisers as well as those employees on the content marketing side.