Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief


A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with a 30-minute sit-down in Mr. Hogan’s office led to numerous meetings with clients over the years and, now, a job.

Clear Channel Media and Entertainment has named Mr. Spengler president of content marketing and revenue strategy, a position new to the media giant’s radio and live events division.

Mr. Spengler, who was most recently CEO of IPG ‘ Global division, will spend time with Clear Channel’s research and analytics team to determine how it can make Clear Channel’s properties — which span 840 radio stations, digital streaming service iHeartRadio and live-music concerts — more attractive to advertisers as well as those employees on the content marketing side.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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