ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors
Hill Holliday Chairman Joins Fast Growing Online Advertising Company
Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in brand and performance ad campaigns, today announced Mike Sheehan, a leading industry veteran with 30 years of experience, has joined its board of directors.
Mr. Sheehan is Chairman of Hill Holliday, a leading marketing communications agency. He served as the Hill Holliday’s Chief Executive Officer from 2003 to 2013, and as President from 2000 to 2003. Prior to that, he was Chief Creative Officer and served in a number of creative director positions.
“I am extremely excited to join the talented team at ChoiceStream,” Sheehan said. “ChoiceStream is a great company with terrific leadership and a clear vision. Given my background, I like that the company does more than programmatic optimization — it impacts the creative process by providing feedback and learning to improve messaging and automatically adapt messaging to the situation.”
“Anytime you can leverage technology to make the media more efficient to get the right message to the right person at the right time, you are doing clients, agencies and partners a real service,” continued Sheehan. “In the case of programmatic media buying, the technology is not replacing people, it is making them better at their jobs. I am looking forward to helping ChoiceStream continue to grow.”
“ChoiceStream is pleased to have someone of Mike’s caliber join our team,” said Eric Bosco, CEO of ChoiceStream. “His extensive experience and vision will help the company continue to grow as well as help shape and navigate the business and agency strategy.”
About Mike Sheehan
Mike began his career as a copywriter and creative director. As a creative, Mike has been awarded virtually every national and international award for excellence: The Grand Clio, One Show Gold, Cannes Lion, and Communication Arts. Mike joined Hill Holliday as a Group Creative Director in 1994, and was named Executive Creative Director of Hill Holliday in 1996 and later Chief Creative Officer. In 1999, he joined DDB Chicago as Executive Creative Director. A year later, he rejoined Hill Holliday as President. He was named CEO in 2003, the first non-founder to hold that title. On his ten-year anniversary as CEO, he was named Chairman of Hill Holliday.
Mike is a graduate of Saint Anselm College, where he received a B.A. in English in 1982 and an honorary Doctor of Laws degree in 2011, and where was Chairman of the Board of Trustees. He also attended the U.S. Naval Academy. He has served on the Board of Directors of BJ’s Wholesale Club, and currently serves on the boards of a number of community organizations: The American Repertory Theater, Catholic Charities of the Archdiocese of Boston, Thayer Academy, and The Center of Excellence for Patient Safety at Brigham and Women’s Hospital.
ChoiceStream provides the complete set of services needed to deliver top-of-plan results for branding and direct response campaigns. Using proprietary data to place unique interactive ad units through programmatic media buying, ChoiceStream drives leading performance for the world’s best-known brands. ChoiceStream concierge service also includes complete transparency and custom insights to guide brand strategy across all media, channels, and marketing tactics. ChoiceStream is headquartered in the Innovation District of Boston and works with industry leading brands and their agencies. For more information on ChoiceStream, please visit www.ChoiceStream.com.