Category: RTB

Xandr on Friday acquired the linear TV supply-side platform Clypd, its second acquisition since AT&T bought AppNexus and launched the data-driven advertising group last year. Terms of the deal were...

NEW YORK — DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures...

Martin Sorrell went on the attack in a fireside chat with Accenture Interactive senior managing director Glen Hartman. The S4 executive chairman fixated on Accenture’s operating and incentive structure and...

Jascha Kaykas-Wolff, CMO of Firefox parent company Mozilla, has fiery opinions about technology companies that use privacy as “nothing more than a communications ploy.” “Most organizations aren’t taking the right...

Customer satisfaction propels Smartly.io to high ranking in Fall 2019 Grid® Report NEW YORK — Smartly.io, the leading social media advertising automation platform for performance and creative marketers, today announced...

This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC ADSPend Update H1 2019. Here ExchangeWire details the key findings...

Reprise is a specialty agency born in the age of channel planning. What started as a search specialty shop combined in 2018 with IPG mobile agency Ansible and social agency...

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this...

As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all...

As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy...

Integration Enables a Virtuous Shared Value Ecosystem that Reimagines 1:1 Engagement Between Brands and Consumers AUSTIN, Texas — Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise cloud platform for mobile that...

Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions to their European team, including...

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling...

Hey, CCPA-heads, the moment you’ve been waiting months for has arrived. The California attorney general’s office on Thursday published the first draft of its implementation regulations for the California Consumer...

The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had...