The Big Story: Is IAB DTC?
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts....
Category: RTB
Hearst Appoints Mike Smith As Chief Data Officer
Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief...
Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning
HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding...
Intuit Plugs Into CTV, But Linear Television’s Still Got Game
Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and tackling of strong reach and...
Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules
In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules; SingPost Pledges to Make Delivery Amends; Indonesia Coffee Chain...
Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany
Berlin: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald’s, Unilever, Coca Cola, and...
DMPs & CDPs Are Not Meant to Replace Once Another: Q&A with Umberto Torrielli, SBDS
So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data...
DMPs & CDPs Are Not Meant to Replace One Another: Q&A with Umberto Torrielli, SBDS
So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data...
How Buyers And Sellers Might Deal With An Economic Downturn
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve...
Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em...
AOP Digital Publishing Awards 2019 Now Open for Entries
London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will recognise editorial, commercial, partnerships and...
NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on...
Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 &...
The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of...
Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide
– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL,...
UK Advertising Benefits from a Virtuous Circle: Q&A with Fredrik Borestrom, IAA UK Chapter
Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech are purposely avoiding: Brexit. Borestrom...
