Cannes 2018: At MDC Partners, Autonomy Is The Key To Success
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently, Kauffman, who has been CEO...
Category: RTB
Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System
Led by Battery Ventures, the investment round will be used to continue CHEQ’s work to utilize AI and Natural Language Processing to prevent unsafe brand placements and ad fraud in...
Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability guarantees aren’t new. For advertisers...
Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter
The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA...
Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP...
Cannes 2018: The Media Agency Ground Game
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other...
Today’s Ad Verification Providers May Fail Us In The Long Term
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer...
A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Media...
Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive
With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire,...
Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen...
Merkle Launches Loyalty Outlook 2018
Columbia, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced it has released Loyalty Outlook 2018, a collection of articles with a comprehensive view of the loyalty...
How to Stay Ahead of the Personalisation Game
Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to...
Why Does Big Data in Marketing Need Visual Analytics?
Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech...
Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution
NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale ATLANTA – Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising...
A Guide For Not Going All-In With A Walled Garden
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Markel, director of digital...
When It Comes To Mobile Programmatic, Buyers Are Behind
Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out. The No. 1 headache...
