Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has released its Buyer’s Guide to the...
Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has released its Buyer’s Guide to the...
Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has released its Buyer’s Guide to the...
Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and focus on the strategic growth areas of its business, the...
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round....
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to...
ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in...
This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer “a multi-sensory” shopping experience. Spanning 60,000 square feet,...
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the leading free Internet television service...
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company’s efforts to improve quality...
SoundCloud selects Pandora as exclusive U.S. ad sales partner The two companies reach an ad audience of more than 100M, creating largest digital audio advertising marketplace in the U.S. NEW...
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply...
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the...
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs). By 2020, four out of...
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of...
IAB UK & PwC Digital ADSPend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with...
