Led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and existing investor Highland Europe, the company’s round brings its total funding to $250 million San Francisco /...
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a...
Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck...
Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide activation within Display & Video 360. Programmatic Guaranteed deals allow...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales...
Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Chicago – Centro (www.centro.net), a global provider of advertising technology, announced the launch of universal pixel on...
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM, released Wednesday....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking....
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new...
Senior hires from The Trade Desk and LinkedIn join to lead in-market team as OpenX completes integration with Google Cloud Platform becoming first APAC exchange to operate fully in the...
There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how...
One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as...
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that...
