Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise their titles by creating advertising...
Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise their titles by creating advertising...
Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers have slammed current attribution solutions...
In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that it shouldn’t necessarily be something...
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for leading video publishers, published proprietary...
As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses to the largest global brands...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton...
Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics tool...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president of publisher growth at Sovrn....
We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious...
San Diego, CA – Canela Media, a leading digital media technology company, announced it will serve as the exclusive advertising and sales representation for the biggest Hispanic-focused web properties in...
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab...
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by...
GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the former CFO of Gracenote, has...
In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, and how ads...
When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower campaigns with grassroots support. But...
