Category: RTB

Mobile-specific Acceptable Ads criteria now in play. London – eyeo, makers of Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over 1 billion downloads, announce that...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By...

Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year....

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to...

New York, NY – Cognitiv, the first company to develop neural network technology for marketers, today announced that its NeuralMind™ platform has been selected as a finalist in the Best...

With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically sort out the theoretical from...

Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an...

Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia, especially one trying to replicate a viral hit. Jakarta-based game...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Ostler, global head of...

Meredith will offload its 60% equity interest in ad platform business Viant, the company confirmed on its fiscal fourth-quarter earnings call on Friday. It expects the sale to be finalized...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Travis Ruff, chief information security...

Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending on this year’s performance. But...

Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm and fellow member of the...

Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from one-to-many, to one-to-one communication, creating...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion...