Category: RTB

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019;...

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Gravy Path Optimization appeared first on AdExchanger. Via: AdExchanger

Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery and native advertising feed for...

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad...

The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition...

On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to...

Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services DENVER — Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added...

In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer Richy Glassberg describes the invention...

Ever fall down the YouTube rabbit hole or mindlessly scroll through the news feed and then suddenly wake up 30 minutes later with no idea where the time went? Of...

Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer marketing and digital engagement at...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue...

ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating non-immersive ads...

“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently...