How Walmart is building a delivery operation to rival Amazon
Walmart is aggressively testing new delivery capabilities — both built in house and in partnership with startups — as the retailer prepares for a delivery war with Amazon. Within the...
Category: News
‘We expect to see change’: ICO warns ad tech not to flout GDPR
It was only a matter of time. U.K. data protection authority the ICO has investigated how the ad tech sector still uses personal data for the purposes of real-time bidding...
The video star will never die: Music videos come home to TV
Just after midnight on August 1, 1981, a woman in a silver-sequined costume slid down a human-sized glass test tube to announce the death of radio. It was the first...
With Tasty as centerpiece, BuzzFeed aims for $260m in branded product sales
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The company is using that success to pitch itself as some...
Report: Why advertisers turn off brand safety controls
The post Report: Why advertisers turn off brand safety controls appeared first on Digiday. Via DigiDay
How DTC brands plot their PR strategies
Subscribe to the Digiday Retail Briefing: An email with news, quotes and stats covering the modernization of retail and e-commerce, delivered three times per week. The following is the lead...
‘We can manage the mix better’: Why Getty took its marketing in-house
This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. For Getty Images, working with external creative and media agencies to make print...
Vice News looks to add to newsroom heading into 2020 election season
Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas including news, TV, digital, studio...
Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market
As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around the industry: IP watchdogs. Companies...
Video: WTF is bid shading?
As the programmatic auction model continues to evolve, so do the problems that come with it. Here, senior reporter Tim Peterson discusses the many iterations of this ad buying process,...
Developing a successful advertising strategy with Instagram Stories
The post Developing a successful advertising strategy with Instagram Stories appeared first on Digiday. Via DigiDay
‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a filing with the Securities and...
Walmart grows e-commerce sales 37% with focus on grocery
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37 percent year-over-year. Walmart CFO Brett...
How subscription models can boost ad revenue
By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its metered paywall to...
With Harry’s, Edgewell gets a DTC brand with a significant wholesale operation
When Edgewell completes its acquisition of DTC razor brand Harry’s, it will gain insight into how to better connect with customers online, as well as how a more modern brand...
Digiday Research: More than half of marketers don’t think their agencies share their interests
Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies. As a result, marketers are doubting if they have the same...
