Category: Mobile

This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed to help advertisers understand how...

The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to...

The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to...

The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads is constantly evolving. It’s no...

The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers, publishers and advertisers. Simply amassing...

The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise...

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process...

Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft...

The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large...

The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency issues for years. These similar...

MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to...

The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented reality (AR) is hardly news...

This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across multiple verticals, regions and platforms....

As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA SMARTIES Business Impact Index for...

Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification...

The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry is broken, at least in its current form. That’s not...