5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December...
Category: Mobile
The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory...
How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all...
How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally...
Op-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI. The consumption of social media...
Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding...
New Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed to help advertisers understand how...
7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to...
Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to...
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads is constantly evolving. It’s no...
The Laws Of Attraction In A Mobile-First World
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers, publishers and advertisers. Simply amassing...
How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise...
It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process...
Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices
Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft...
The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large...
Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency issues for years. These similar...
