How mobile gaming company PeopleFun cracked the code on personalized advertising
PeopleFun knows a thing or two about engagement. The mobile game developer is best known for its wildly popular word games, including Wordscapes and Word...
PeopleFun knows a thing or two about engagement. The mobile game developer is best known for its wildly popular word games, including Wordscapes and Word...
By Ebonie Newman Sixty percent of consumers say they’re likely to buy from or boycott a brand based on its position on a social or...
In early June, employees at the digital car marketplace Autotrader UK discovered that they had a problem. Dozens of site visitors were complaining that they...
Like other publishers with subscription models, French newspaper Le Figaro is trying to figure out how to balance new customer acquisition with retention. To do...
Digital-native publishers such as Complex and Refinery29 have had success bringing their brands to life with events. BuzzFeed’s attempt at this involves taking internet culture...
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In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared....
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Facebook is trying to show publishers and creators that it can be a better video monetization partner. But Creator Studio, the tool it built to...
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The battle between broadcasters for advertising budgets in the U.K. is shifting from linear TV to video-on-demand. Sky, ITV and Channel 4 are accelerating efforts...
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit,...
By Bill Magnuson Remember when looking at email involved a conscious decision, sitting down at work to see the latest from colleagues in an uncluttered...
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over...
Walmart is aggressively testing new delivery capabilities — both built in house and in partnership with startups — as the retailer prepares for a delivery...
It was only a matter of time. U.K. data protection authority the ICO has investigated how the ad tech sector still uses personal data for...
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