Inside Sky’s pitch for addressable TV budgets
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings, into 40% of U.K. households...
Category: Digital Marketing News
Roku, Nielsen, Twitch and more are nominees for the Digiday Technology Awards
Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology Awards recognize the technology modernizing...
How mobile gaming company PeopleFun cracked the code on personalized advertising
PeopleFun knows a thing or two about engagement. The mobile game developer is best known for its wildly popular word games, including Wordscapes and Word Stacks, the former of which...
How brands predict business outcomes through social signals
By Ebonie Newman Sixty percent of consumers say they’re likely to buy from or boycott a brand based on its position on a social or political issue. In a world...
‘Just four dudes’: Inside EasyList, the community-run ad-blocking list disrupting the internet
In early June, employees at the digital car marketplace Autotrader UK discovered that they had a problem. Dozens of site visitors were complaining that they were unable to see car...
How French newspaper Le Figaro finds value in more casual readers
Like other publishers with subscription models, French newspaper Le Figaro is trying to figure out how to balance new customer acquisition with retention. To do so, it’s changed the way...
‘This is a bet for us’: BuzzFeed looks to blend video and experiential with Internet Live
Digital-native publishers such as Complex and Refinery29 have had success bringing their brands to life with events. BuzzFeed’s attempt at this involves taking internet culture out of our computers, putting...
Marketing survey: Balancing productivity and creativity
The post Marketing survey: Balancing productivity and creativity appeared first on Digiday. Via DigiDay
What a Subway scandal taught an ad exec about brand safety
In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for...
The state of paid search: How marketers are managing their programs
The post The state of paid search: How marketers are managing their programs appeared first on Digiday. Via DigiDay
‘It’s very buggy’: Facebook’s Creator Studio continues to aggravate publishers
Facebook is trying to show publishers and creators that it can be a better video monetization partner. But Creator Studio, the tool it built to help publishers publish and analyze...
A marketer’s guide to a perfect launch
The post A marketer’s guide to a perfect launch appeared first on Digiday. Via DigiDay
Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
The battle between broadcasters for advertising budgets in the U.K. is shifting from linear TV to video-on-demand. Sky, ITV and Channel 4 are accelerating efforts to make their own VOD...
Citing conflicts, WPP won’t participate in Accenture-led ad pitches
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit, saying Accenture could use that...
Harnessing creativity and technology with next-generation email
By Bill Magnuson Remember when looking at email involved a conscious decision, sitting down at work to see the latest from colleagues in an uncluttered inbox? Nowadays, email comes from...
Hearst is finding success in YouTube, and is pouring more resources into programming
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over the past two years, in...
