American Express customers will soon be able to use their rewards points at online stores where PayPal is accepted, and send peer-to-peer payments through PayPal’s Venmo service directly through the...
WhatsApp banned hundreds of thousands of accounts in Brazil as the Facebook messaging service struggles to contain spam, misinformation and other political shenanigans ahead of a runoff election in Latin...
Twitter has published data sets comprising millions of tweets, images and videos and thousands of accounts linked to operatives based in Russia and Iran, shedding light on how bad actors...
New York Media took the top spot in two categories in this year’s Digiday Worklife Awards, which recognize media and marketing’s top employers as well as the cultural initiatives that...
Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads. The automaker recently piloted a campaign after inking a deal with blockchain analytics...
AT&T Chief Executive Officer Randall Stephenson floated the idea of selling CNN when he met with U.S. antitrust officials last year in an attempt to head off a government lawsuit...
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it. Back in April, Meltwater acquired Sysomos. Together, they point to signs that these B2B platforms are maturing...
Thrillist writers and editors came away from the negotiating table with a raise and more in labor talks that took more than a year and included a work stoppage. One...
The brightest spot here is at No. 1, Hulu’s “Never Get Hulu,” thanks to a celeb cast doing their acting thing pretty well. In general, though, the landscape is a...
This year’s Digiday Awards shortlist was announced live from E! News Studios in Los Angeles by our November 14th gala’s host, Zuri Hall. You can check out the video below....
The rivalry between Salesforce and Adobe escalated Friday with the announcement that Salesforce is acquiring interactive email outfit Rebel, the latest encroachment of the cloud tycoons on each other’s turf....
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member...
Scott Galloway’s book “The Four” is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But...
Hulu nearly overpowered all the competition in video advertising this week with a celebrity campaign trying to position the service as just too good. It couldn’t take the top spot...
Diageo is plowing ahead in its use of popular smart speakers like Amazon Echo and Google Assistant with a new campaign that uses them to offer samples of Diageo’s vegan Bailey’s...
Netflix is about to let you decide how your favorite show will end. The streaming service is developing a slate of specials that will let viewers choose the next storyline...
Data Driven Advertising / DMP / DSP / RTB
AppNexus Buys Paris-Based Viewability Firm Alenty
4 jun, 2014
