Category: Digital Marketing News

Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital analytics in-house, is on track...

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Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders as his S4 Capital venture...

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Condé Nast is no stranger to bringing its U.S. publications to global markets, but now it’s running the play in reverse. La Cucina Italiana, a 90-year-old Italian cooking publication, is...

This week, marketers once again descend upon Orlando, Florida, for the Association of National Advertising’s Annual Masters of Marketing conference. Among attendees and industry observers, there’s a palpable sense of...

Bart Baker desperately wanted to quit YouTube. Since 2009, Baker had regularly produced parody music videos like Jason Derulo’s “Wiggle” (62 million views), Taylor Swift’s “Blank Space” (68 million views),...

The digital media consolidation wave continues. Vox Media and New York Media are combining, creating a bulked-up company on track for $300 million in revenue next year with over a...

Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection Regulation. Top execs from the Information Commissioner’s Office have been on a PR push...

Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a local alt-weekly and dreams of...

Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, according...

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The first podcast series, “Sept ans...

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This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. The popularity of ad-free services...

Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad is responsible for convincing the...

This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. Twitch has made cuts to...