Performance marketing: Putting the brand budget to work
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Category: Digital Marketing News
What lies beneath: Jockey tops Viral Video Chart
The top video this week is from Jockey — but it’s not about underwear. Instead the video, which earned twice the views of the No. 2 viewed spot, shows people...
Amazon is ready to take on Apple and Spotify in streaming music
Amazon is turning up the volume in the music business. The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs...
Tearful Elon Musk tells NYT nobody reviewed his bombshell Tesla funding tweet
Elon Musk said no one saw or reviewed his tweet about the plan to take Tesla private before he posted it, The New York Times reports, citing an interview in...
Defining digital creativity: The opportunities, challenges and creative excellence in online advertising
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Alex Jones lost ground on Facebook and YouTube for months. Now InfoWars is starting from scratch
Alex Jones’ channels on YouTube and Facebook were shrinking for months before the panicky provocateur ultimately was shut down on the sites. Jones, who is infamous for his frenzied political...
Waymo, Blacture, Reddit, Pipeline Angels and more: See the new Next speakers
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With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories
Facebook has shifted gears with brand advertisers. After years of trying to sell them on the news feed, it’s changing the pitch to Instagram. Brand marketers have cooled on the...
Alex Jones pops up on Facebook again, thwarting a ban on InfoWars
Alex Jones is back on Facebook, just days after the social network purged several of his pages for violating its policies on violence and hate speech. All week, starting Monday,...
Digiday Research: Online advertising faces consumer pushback
Online advertising is dealing with its fair share of challenges: fraud, viewability concerns, user experience problems, measurement issues, the rise of ad-blocking. The list continues. But as consumers become increasingly...
If Alex Jones screams on Google+, will anyone hear him?
If Alex Jones is screaming on Google+, will anyone hear him? Major distribution and markting platforms such as Apple, Facebook, Google’s YouTube, LinkedIn and Spotify this week removed content and...
Ad Age Next speakers announced: Get early bird tickets through Aug. 15
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Digiday Research: Publishers’ online stores lack personalization
Publishers are increasingly turning to commerce as an additional revenue stream beyond advertising and charging for their content. But as they ramp up those efforts, many are yet to implement...
Google slammed by senators over censored China search engine
A group of Republican and Democratic senators slammed Alphabet Inc.’s Google Friday over reports it is developing a censored version of its search engine for the Chinese market. China critic...
PBS Digital Studios turns to YouTube while waiting for Facebook revenue
PBS Digital Studios in January launched its first original series, “Two Cents,” exclusively on Facebook Watch. By July 30, the show has averaged more than 341,000 views per episode across...
Apple expands app search ads in push to take on Google and Facebook
Apple is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and Spain. They join countries including...
