Category: Digital Marketing News

BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The company is using that success to pitch itself as some...

The post Report: Why advertisers turn off brand safety controls appeared first on Digiday. Via DigiDay

Subscribe to the Digiday Retail Briefing: An email with news, quotes and stats covering the modernization of retail and e-commerce, delivered three times per week. The following is the lead...

This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. For Getty Images, working with external creative and media agencies to make print...

Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas including news, TV, digital, studio...

As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around the industry: IP watchdogs. Companies...

As the programmatic auction model continues to evolve, so do the problems that come with it. Here, senior reporter Tim Peterson discusses the many iterations of this ad buying process,...

The post Developing a successful advertising strategy with Instagram Stories appeared first on Digiday. Via DigiDay

Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a filing with the Securities and...

Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37 percent year-over-year. Walmart CFO Brett...

By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its metered paywall to...

When Edgewell completes its acquisition of DTC razor brand Harry’s, it will gain insight into how to better connect with customers online, as well as how a more modern brand...

Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies. As a result, marketers are doubting if they have the same...

The post WTF is customer intelligence? appeared first on Digiday. Via DigiDay

Consulting firms still cast a long shadow over agency holding groups. Two years ago the ad industry shrugged off the threat of consultancies. Today it’s a different story. The CEOs...

One of the key slides in WPP’s annual report, released this week, essentially shrugged off in-housing as a threat to agencies. In a section about “engagement in action,” it outlined...