Rundown: For agencies, in-housing is a symptom, not a disease
One of the key slides in WPP’s annual report, released this week, essentially shrugged off in-housing as a threat to agencies. In a section about “engagement in action,” it outlined...
Category: Digital Marketing News
How digital studio Collab helps video creators make money — often off old Vine clips
Digital studio Collab is best known for helping former Vine stars find their old videos on YouTube, claim them and make money off of ads that run before those videos....
The Rundown: Agencies get their hands dirty with data ownership
Last summer, the question of what agency groups will do with data — own it, or rent it — had left Publicis on the back foot. Comments made by the...
‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’
Contributor networks swing in and out of fashion in media. But with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for...
VR hype has been replaced by AR hype among publishers
Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that it had launched a two-person...
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split
Apple News+ is the latest platform testing ground for publishers, but it poses serious dilemmas for companies deciding whether to participate or not. In a poll of 109 publisher executives...
All attention is not equal: What constitutes a view?
As programmatic buyers move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, there has been a shift in how performance...
Snapchat to focus on Stories and camera at partner summit
At its first Snap Partner Summit this week in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features. It’s a move that will...
Instagram considers ad products to compensate stars on IGTV
Instagram is talking with advertisers about IGTV, the first steps toward turning the fledgling video service into a moneymaking opportunity for both it and its homegrown stars and publishers. In...
How publishers are eyeing Apple News Plus
The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those...
How Build.com increased their customer conversion rates
The post How Build.com increased their customer conversion rates appeared first on Digiday. Via DigiDay
Unilever launches ‘Trusted Publisher’ list to vet digital players
Unilever is launching a Trusted Publishers network that goes beyond the standard audience-verification, anti-fraud and brand-safety guidelines of most marketer “whitelists.” Unilever will also require platforms to reject pop-ups and...
Cheatsheet: Tracking Casper’s path to a potential IPO
On Wednesday, Reuters reported that Casper is looking to hire underwriters for an upcoming IPO, sparking fresh speculation on the rumor that Casper would be the first direct-to-consumer company to...
McDonald’s $300 million tech deal is its largest in 20 years
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant chain is spending...
Pinterest’s IPO filing shows surging revenue, shrinking losses
Pinterest filed its initial public offering Friday, revealing insights into both its strategy and advertising revenues. By the numbers The San Francisco-based visual discovery platform has been losing money, but...
Pinterest’s IPO filing, annotated
Pinterest filed paperwork for an initial public offering on March 22. The company will trade on the New York Stock Exchange with the ticker “PINS.” The nearly 200-page document reveals...
