How social media is powering The Economist’s subscription growth
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts are bearing fruit. Since changing...
Category: Digital Marketing News
Keyword block lists still cause headaches for publishers
While it’s been a few months since the last wide-scale media furor around a brand’s ads showing up next to unsavory or objectionable content, publishers are being penalized more than...
Facebook is addressing ad buyer frustration with new ads-status tool
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year. Today, the company is introducing...
‘It’s super wonky’: Ahead of Black Friday, ad buyers and brands are having issues with Facebook’s Ads Manager
Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times for ads (especially for dynamic...
Facebook promises to make Watch a repeat video destination
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for Facebook Watch, its 2-year-old video...
‘People still buy food content’: What food media is doing right in finding sustainable models
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s YouTube channel has 4.7 million...
Advertisers emerge as buyers for ad tech
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The slump in optimism around ad...
‘Brands don’t take our work seriously’: Confessions of a travel influencer
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers are just cashing checks from...
Tech platforms like Facebook and Twitter cool interest in broadcasting live sports
Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of Facebook and Twitter have cooled...
Media buyer’s guide: Using data to establish identity
The post Media buyer’s guide: Using data to establish identity appeared first on Digiday. Via DigiDay
After sluggish starts, more publishers are finding Snapchat a moneymaker
What was once a money pit for some publishers is now becoming more of a gold mine. Snapchat Discover has become a profitable venture for both early adopters and relative...
Hope springs eternal for publishers trying yet again with Facebook News
Publishers just can’t quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they’d learned their lesson. Everybody next learned a lot about self-sufficiency —...
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital analytics in-house, is on track...
The state of brand suitability
The post The state of brand suitability appeared first on Digiday. Via DigiDay
From critic to believer: How Martin Sorrell changed his tune on Google and Facebook
Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders as his S4 Capital venture...
Webinar: Using first-party authentication to grow revenue
The post Webinar: Using first-party authentication to grow revenue appeared first on Digiday. Via DigiDay
