Category: Digital Marketing News

Gawker is known for many things, but feel-good stories and a brand-safe environment are not among them. Kevin Lee, executive chairman and co-founder of Didit, a full-service digital agency that...

Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and the larger Turner family. Last...

The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival...

The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By the same token, there have...

Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts. The move cracks down on...

A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its GDPR practices. The groupswhich include...

E3, the video-game industry’s big trade show, is where companies typically showcase their newest titles, but it’s the year-old free global hit Fortnite that’s likely to be the talk of...

In a reversal, Google said Thursday that publishers can now work with as many vendors as they like when using its content management platform, more commonly known as a CMP....

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber...

Apple’s WWDC focused on software updates like new privacy features in Safari. Credit: Apple Apple took its privacy complaints against Facebook all the way to its biggest event of the...

Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for her upcoming primary in California’s...

Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for her upcoming primary in California’s...