Looking past the bias: How digital trumps the in-store retail world
By Taejin In Nothing gets the news media more excited than a Black Friday stampede, with crowds of angry shoppers duking it out to get the best doorbuster deals. But...
Category: Digital Marketing News
Microsoft calls for laws to prevent bias in facial recognition AI
Microsoft Corp. called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in critical cases. “This includes where decisions...
Ad buyers: Don’t blame us for the death of the publishing middle class
The demise of digital publishers like Mic has become a cautionary tale for media that relied too heavily on Facebook, changed strategy too many times, and tried to be everything...
Apple upends its marketing status quo amid weak iPhone demand
Apple is experimenting with iPhone marketing strategies it rarely uses such as discount promotions via generous device buyback terms to help goose sales of its flagship product. Company executives moved...
Will Apple join latest industry fight against ad fraud?
The Interactive Advertising Bureau’s Tech Lab released a framework Friday to prevent a sophisticated form of ad fraud in apps that once wreaked havoc on the open web. The framework,...
Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Procurement executives are often feared as the agency bogeyman driving down prices. For the latest installment in our Confessions series, in which we trade anonymity for candor, we spoke to...
How Google’s FBI assist will change the ad fraud fight
Several years ago, the trend used to be identify a form of ad fraud, attach a scary name to it say, “Ares,” the Greek god of war and then drop...
Ahead of ad products, TikTok is the hot new app that ad agencies are eyeing
TikTok, the short-form video app that combined with Musical.ly in August, has yet to launch ad units for brands or formal monetization products for creators. But over the last month,...
‘Mark Zuckerberg sent his cats’ and other zingers from Facebook’s global grilling
Related Video: Facebook VP Admits Zuckerberg’s Absence at International Hearing Is ‘Not Great’ Courtesy: Cheddar An app that allowed Facebook users to quickly surface images of their friends wearing bikinis...
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
Middlemen and ad tech vendors syphon off between 10 and 50 percent of every dollar spent on programmatic advertising on publishers’ sites, according to Digiday research. In a survey of...
Outgoing Facebook policy boss defends hiring controversial firm
Facebook’s head of communications and policy said in a blog post he is responsible for hiring a controversial public relations firm that targeted the company’s critics. Elliot Schrage, who said...
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to hire people who can navigate Amazon’s sprawling ad business. These companies don’t want to do the...
Facebook’s ads system suffers a glitch, days before Black Friday
Facebook’s system for buying ads has been acting up, just days before one of the busiest online shopping days of the year. The technology, which companies and agencies use to...
Brand RX part two: The state of brand safety one year later
The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Via DigiDay
YouTube is now showing ad-supported Hollywood movies
Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for free. The platform started promoting...
Facebook board defends how Zuckerberg, Sandberg handled crisis
Facebook Inc.’s board defended how Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg have handled mounting problems faced by the company, in light of a critical report...
