Category: Digital marketing news Asia (APAC)
Honor dazzles with its View20 global launch in Paris
Device-maker is banking on price and attractive features to bring the crowds to its yard. Via DNA
Pantene Japan launch ‘#HairWeGo’ campaign with Babychanco
One year old Babychanco, famous for her voluminous and bountiful hair, just made her advertising debut in Pantene’s latest film -The Hairy Tale. The campaign, created by Grey Tokyo, encourages...
Matt Rowley appointed Chair of IAB Australia Board
Matt Rowley, Director of Sales, Publishing at Nine, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year...
Ogilvy appoints key capability leadership in Asia
Ogilvy has made key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey. While Ogilvy operates now as a fully...
BBDO Beijing names Beck You as MD
BBDO Greater China made a key appointment in Beijing – Beck You as Managing Director. Mr You joins the agency having experienced both the agency and client side. With two...
#sowhoknew: ‘The Best A Man Can Get’ or ‘The Best Men Can Be’?
A new take on the 30 year old tagline from Gillette is being trialled to help eradicate ‘toxic masculinity’ in the #MeToo generation. The new advert from shaving giants Gillette...
Wunderman Thompson boosts APAC leadership team
The newly created WPP agency Wunderman Thompson has appointed Annette Male as Chief Executive Officer for APAC, effective March 4, 2019. Ms Male will report to Global CEO Mel Edwards...
India’s digital advertising growth to be 31.96% CAGR: Report
Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered arena of digital space in...
Reuters expands Asia partnerships for Reuters Connect
Reuters has expanded its partnerships in Asia, enhancing its content offering News Agency customers via Reuters Connect. Aflo, one of Asia’s digital media aggregators and Star News, an entertainment media...
Sony to release value bursting PS4 dual packs on Jan 17
Two value packed action games in one package Via DNA
Trends 2019: Facebook on the social forces shaping business
The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer behaviour and responding appropriately, poses...
WFA appoints P&G’s Gerry D’Angelo as co-chair of its Media Forum
The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First, it has appointed Gerry D’Angelo...
Dentsu Aegis Network names new CCO for Vietnam
Dentsu Aegis Network has appointed advertising maven Edmund Choe as Chief Creative Officer of Dentsu Aegis Network Vietnam and Dentsu One Vietnam, effective immediately. The creation of this new role...
Aricio Fortes joins BBDO Shanghai as Co-Chief Creative Officer
BBDO Greater China has appointed Aricio Fortes as Co-Chief Creative Officer of its Shanghai office, partnering with Awoo Lai current Chief Creative Officer, and reporting to Wai Foong Leong –...
