Category: Digital marketing news Asia (APAC)

Ideal networking solution for organisation’s that have a cloud strategy in mind Via DNA

Did fear that Celcom’s talent pool and its predominantly bumiputera vendors would not be able to level up their game in a merged Celcom-Digi entity cause Daim Zainuddin to kill...

It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across the region will increase by...

PIKOM changemaker itself, becoming advocate & voice for members Via DNA

Australian telecommunication giant plans to expand to 1,600 5G sites in 35 cities by mid-2020. Via DNA

Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday lunch hour is now a...

Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information into the database because they’re...

The world of Television was built around the concept of gross rating points (GRPs) – a rating system that was built to estimate an audience’s reach tased on age and...

Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to succeed, but just knowing who they are and what...

Do you only think about video when you think of content? Think again. Think audio. While the Western world is in the middle of an undeniable podcast explosion, Asia has...

Every morning as we step out of the house, we tend to make judgements and decisions based on the most minute emotional responses of the people around us. If we...

Gone are the days of pushy outbound calls and unsolicited newsletters . Reaching audience has never been trickier as marketers understand that a one-size-fits-all approach is no longer relevant – audiences...

The tie-in brings about deeper knowledge pool and increased exposure through the three-day IGEM 2019 programme. Via DNA

Points to complexities of proposed transaction as getting in way of closing deal Via DNA

12 entrepreneurs chosen for 12-month program with access to Endeavor’s panel of experts Via DNA

The 5th Annual Telco Deep Dive shows us what the Minister, Gobing Singh Deo is focusing on, while Celcom, Digi, Maxis and MyTV focus on where they can make revenue.  Via DNA