Category: Digital marketing news Asia (APAC)

DMEXCO, one of the biggest marketing events in the world, is over. The response was mixed for many, as the attendance — while still strong — wasn’t where it was...

Online travel site, Wotif has launched its new ‘Aussie For Travel’ brand platform with ‘The Next Big Thing’, a community led PR and Social Media campaign. It is Ogilvy’s first...

Hootsuite, the social media management platform, has integrated Google Ads into the platform. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social...

OpenX, the independent advertising technology provider, has launched the company’s video marketplace in Japan and APAC following record growth in the video business in the U.S. and Europe. Publishers and...

3B Ventures investment portfolio is guided by the UN’s Sustainable Development Goals, by bringing Nordic innovation into the Southeast Asian market. Via DNA

Malaysian-based startup’s unique selling point is to complement the e-commerce industry by offering affordable end-to-end international shipping and last-mile delivery service. Via DNA

Would it surprise you if I said that 60 per cent of the CEOs on the Fortune 500 didn’t have any kind of presence on any social media platform? Well...

PHD Hong Kong has launched an in-video advertising campaign for Unilever, having embedded Knorr’s latest messaging into myTV SUPER programming. The in-video ad insertion allows Knorr’s ‘The Irreplaceable Home Taste’...

Yahoo was commissioned by leading petrol brand Caltex, part of the Chevron Corporation, to drive awareness of its products in Singapore, particularly among 25-44-year-olds. Background The challenge Yahoo faced was...

The Singapore Tourism Board (STB) and Spotify, the world’s most popular music streaming subscription service, have jointly rolled out a unique marketing campaign that is based on the universal language...

Golden Gate Ventures Fund III closes, anchored by existing investors Temasek, Hanwha, Naver, and EE Capital with new investors such as Taizo Son’s Mistletoe, Mitsui Fudosan, IDO Investments, CTBC Group, Korea Venture Investment Corporation...

Aims to revolutionise and transform HR practices for small and mid-sized businesses in SEA. Via DNA

A report by global research firm Econsultancy said organisations in the Asia-Pacific and India are still developing their ecommerce platforms in order to drive increased sales with customers. The State...

Facebook has launched a new ads solution in the travel sector called Flight Ads. “We’re making ads more relevant to people interested in travel with the expansion of an ad...

Realme, the smartphone brand that specialises in providing high quality smartphones, has expanded into Southeast Asia, putting a strong focus on products that integrate strong performance and stylish design. Founded...

Xiaomi’s push for the mid-range turns very aggressive. Via DNA