New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By investing across these disciplines, businesses in Asia Pacific...
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn...
Glenfiddich, the Single Malt Scotch Whisky, is inspiring consumers to challenge themselves in a bold global campaign developed by creative agency Space. The campaign aims to attract new whisky drinkers...
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk Sunshine enables businesses to...
Electronics giant’s Galaxy A7 (2018) falls short in bid to break into competitive segment. Via DNA
The reported ransomware attack last week on Malaysian media company, Media Prima, serves to remind CTOs, especially those of large companies, to ensure they have robust cyber protection in place....
Not content with building electric cars and space rockets, Elon Musk now has plans on hijacking the global broadband market via his ambitious ‘Starlink’ project. The basic idea is built...
Dentsu Aegis Network’s Jerry Buhlmann is stepping down after nine years as CEO, firstly of Aegis Group plc, and then for the last six years at Dentsu Aegis Network. Tim...
J. Walter Thompson Melbourne has further extended its offer and added significant fire power to its front bench via the appointments of a leading data driven marketing expert, and one...
Eyeota, an audience technology platform that enables the intelligent use of data, has appointed two new team members as a response to the company’s continued growth across South East Asia....
Takes away the need for customers to find the time to deliver and collect their clothes. Via DNA
The US-based company’s solution can be found on nearly seven billion mobile devices. Via DNA
Video has quickly become a top format for digital advertising, engaging audiences with immersive content and driving over $200 billion in advertising spend this year alone. Programmatic technology has helped...
Diego Cerrone joins the Hong Kong Client Solutions team as the Head of Strategy, reporting to Allison Coley, Managing Director. Diego is recognized as being a catalyst for inventive thinking...
CNN International Commercial (CNNIC) has appointed two specialist Digital Directors based in Tokyo and Singapore as it expands its advertising offering across the APAC region and capitalises on CNN’s leadership...
iProspect strengthens its leadership team with the appointment of Matthew Schone as Chief Product Officer, Asia Pacific and Alex Oakden as Head of Strategy, Asia Pacific. Based in Singapore, both...
