Catch Up on Brand Transparency or Face the Consequences

Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the continual rise of DTC brands.
Writing exclusively for ExchangeWire, Sergio Valente (pictured below), director of communications at Globo, discusses the importance of brand transparency and audience engagement for Brazil’s largest content producer.
The world is in motion; and it’s never been more important that brands and content providers alike keep in motion with […]

The post Catch Up on Brand Transparency or Face the Consequences appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.