Case Study: Pepsi China Leverages Web Video for CNY Campaign

Advertising news

• Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music 18/04/2024
  Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
• 40 Under 40 2023: Tash Menon, Mash 18/04/2024
  Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
• Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role 18/04/2024
  Two boards become one as supervisory and management boards merge.
• Women Leading Change 2024 shortlist revealed 18/04/2024
  See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
• Campaign's Spotlight HK 2024: Highlights 18/04/2024
  Campaign's ongoing coverage of its Spotlight event happening in Hong Kong on April 18, 2024.
• RGA launches brand design consulting practice in EMEA 17/04/2024
  The service is already available in the US and Australia.
• WPP's internal whistleblower reports rose by 64% in 2023 17/04/2024
  The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
• Stereotypical ads missing out on India’s diverse consumer base: New report 17/04/2024
  The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
• Omnicom posts 4% organic growth in Q1, beats expectations 17/04/2024
  The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
• Saving water doesn’t have to mean extreme measures, says PUB 17/04/2024
  In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.