Carat China looks to connect the offline & online with Magic Box

Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The objective is to bring consumers interactive mobile experiences.

Magic Box 1.0 was launched at the recently held South by South West in Texas, United States. Created by Carat China, Magic Box 1.0 is a vending machine that connects social communities with purchases. Company officials state that in addition to purchasing a product through Weixin, a payment mode from WeChat, consumers can use the Magic Box to purchase a gift in city A for a friend to retrieve at any Magic Box in city B.

The friend is notified via a direct message on the Weixin social platform and uses the mobile phone as a remote control to activate the selections on the screens.

In partnership with Carat China, WeChat’s Weixin will leverage its mobile social capabilities to enable consumers to enjoy products more conveniently via Magic Box across Chinese markets, with expectations to expand to markets outside China in the future.

“We are proud to launch Magic Box. It is not merely a vending machine but a box filled with ‘magic’ that connects consumers, their purchase and their social communities wherever they are. We are looking forward to delivering more mobile and social innovations to consumers in the future,” said Stella Jamie Lui, General Manager, Digital of Carat China.

Via Digital Market Asia Mobile

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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