Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is the company behind brands like BOTOX&Juvederm.
“Carat’s strong focus on deep consumer insight is very much aligned with what we were looking for in a strategic media partner. Their clear strength in digital media also gives us confidence that we are indeed partnering with the highest expertise in this increasingly important area,” said Gladys Peters, APAC Marketing Director at Allergan.
“The medical aesthetics category is undergoing something of a revolution. We’re looking forward to working closely with the team at Allergan to develop innovative communication solutions that will deliver significant business value,” added Kevin Walsh, Chief Digital Officer at Carat Asia Pacific.