Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?

Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among LiveRamp’s clients, many of whom are Acxiom’s competitors. As if predicting these concerns, the companies have gone out of their way to emphasize LiveRamp’s continued openness and neutrality. Acxiom CEO Scott Howe reiterated this message during […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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