Brightcove Study Reveals the State of Interactive Video in Marketing

Ad Tech Daily | Ad Tech News, Insights, InterviewsReport highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, announced findings from its study “Interactive Video: Defining & Measuring Performance” conducted with Demand Metric. The study reveals the state of interactive video and

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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