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Brightcove Study Reveals the State of Interactive Video in Marketing | Copenhagen INK

Brightcove Study Reveals the State of Interactive Video in Marketing

Ad Tech Daily | Ad Tech News, Insights, InterviewsReport highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, announced findings from its study “Interactive Video: Defining & Measuring Performance” conducted with Demand Metric. The study reveals the state of interactive video and

The post Brightcove Study Reveals the State of Interactive Video in Marketing appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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