Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture
Brands pay some Instagram users to include products in their pictures. It’s among the latest frontiers in sponsored content. And one of these lucky Instagrammers, Danielle Bernstein, who runs the style blog and Instagram feed We Wore What, tells Harper’s Bazaar that she makes mid-six figures a year doing this.
“Right now, Bernstein’s rate card, through Next Models, sets her range for the cost of a single piece of sponsored content (i.e. one Instagram shot) from $5,000 to $15,000. This rate can go up or down, depending the terms of the deal, such as if a brand wants a long-term commitment or multiple Instagram pictures.”
If the 22-year-old Ms. Bernstein, who has 994,000 following her on Instagram, climbs above a million followers, she could demand up to $100,000 from brands for a post, according to Harper’s Bazaar. Ms. Bernstein told the magazine that she’s recently worked with Lancme and Virgin Hotels.