Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH

Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the 1950s through traditional marketing channels. But times have changed, and PCH has joined the digital age. Mark Cullinane (pictured below), SVP & GM Digital, PCH, talks about the changes they’ve made as a company, how they are working with the advertising industry today, and how they see the future shaping up around personalisation and audience engagement.

ExchangeWire: PCH has been […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.