Brands Experiment With Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way.

Some early-adopting brands are already experimenting with the ability to share more photos — which appear in a collage format underneath the text of a tweet — and effectively pack their tweets with more content.

The new features are a continuation of Twitter’s efforts to give tweets more visual impact and another step away from the spareness and simplicity the service was known for back when a post could include only 140 characters and nothing else.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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